December 4, 2023

The Basics of Digital Marketing

Everywhere you look today you will see people talking about digital marketing. It has become the most important aspect of the modern business world, but what exactly is digital marketing and why do you need it?

What is Digital Marketing?

In short, digital marketing is marketing strategies that are applied to the online space. The aim is identical to conventional marketing – to promote a brand and to connect it with potential customers. The only difference is the way in which it is done.

Digital marketing makes use of all the resources that the internet has to offer. It uses emails, social media, internet-based advertising, and many other technical strategies to reach customers.

Forms of Digital Marketing

There are many different forms and types of digital marketing. There are also many different schools of thought on which forms are the most effective and which are a waste of time. For this brief overview, I will be looking at the most common types: SEO, SMM, content marketing, email marketing, and pay-per-click marketing.

Search Engine Optimization (SEO)

SEO makes use of on-site and off-site strategies to improve the ranking of a website on the Search Engine Result Page (SERP). The more exposure you get the more customers you get.

Social Media Marketing (SMM)

SMM includes the running of social media profiles to grow brand awareness. It can also include ad campaigns or partnerships with influencers in the industry.

Content Marketing

Content marketing is all focused on delivering high-quality content like blog posts, newsletters, and other informative and valuable material. There are multiple ways to use the content to then generate leads and convert them into sales.

Email Marketing

Email marketing is just that, it’s the use of emails to market your brand. This is commonly combined with content marketing so build an email list and then engage with that list.

Pay-per-click Marketing

Pay-per-click marketing is where you run targeted display ads on a digital channel and every time someone clicks on your ad you pay a fee.

Now that there is a basic understanding of what digital marketing is and what different types there are, you can start strategizing on how you want to proceed to grow your online business. As you can also see, there are quite a lot of aspects to consider, which is why professional digital marketing service providers like Stuart Kerrs are in such high demand.

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